How to build a modern audience segmentation strategy
Imagine if you could always be in touch with your customer - at any time and any place. No spam, only real-time interactions that the custom ...
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3 User Personalization Ideas for Consumer Services
Over the last years, online based consumer services have become more and more popular: Ticket booking, paid webinars or print ...
24 eCommerce experts weigh in on how personalization
I notice that the way customers are making decisions has changed – for good. They are expecting a brand to establish a relati ...
Web Analytics vs User Analytics: From Page Views to User Journeys
As marketers, we have data at our fingertips. The industry has given us a broad set of data warehousing and analytics tools. ...
