How to build a modern audience segmentation strategy
Imagine if you could always be in touch with your customer - at any time and any place. No spam, only real-time interactions that the custom ...
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3 User Personalization Ideas for Consumer Services
Over the last years, online based consumer services have become more and more popular: Ticket booking, paid webinars or print ...
24 eCommerce experts weigh in on how personalization
I notice that the way customers are making decisions has changed – for good. They are expecting a brand to establish a relati ...
Web Analytics vs User Analytics: From Page Views to User Journeys
As marketers, we have data at our fingertips. The industry has given us a broad set of data warehousing and analytics tools. ...
Understand and Increase Your Average Order Value (AOV) and Customer Lifetime Value (LTV)
Introduction No doubt, there is some confusion around the topics average order value (AOV) and customer lifetime value (LTV/ ...
Understand and Improve Your Conversion Rates Via Google Analytics, Split Testing and User Personalization
Conversion Rate - The Unknown Species You might have recognized there is lot of confusion around the conversion rate topic. ...
Improve Your Search Results With Structured Data (on Shopify or Other eCommerce Platforms)
The SEO Big Three If you are running an online shop, you are likely already optimizing your website for search engines such ...
Get Your Visitors Engaged With Drip Email Campaigns Using MailChimp
Email Marketing: The Good, The Bad And The Ugly The way marketers use emails to engage with their customers has changed a lo ...
Personalization For Consumer Services: Calculate Your Return On Investment (ROI)
Unlike many other optimization tools, on-site behavioural merchandising and messaging helps you to specifically and precisely ...
How Behavioral Segmentation Increased Kukun’s Conversion Rate By 9%
Kukun, a remodeling online service, partnered with Intempt to create a 9% lift in conversion rate. How did we get there? The ...
3 User Personalization Ideas for eCommerce
Despite the variety of business models, there are some challenges most eCommerce businesses face at some point: How to s ...