Visitors expect a personal relationship before they buy.
- Infer my needs now, don’t email or re -target me later. Talk to me while I'm browsing your products. Retargeting ads are annoying, be relevant or I leave.
- Let's get personal. Standard offers don’t work; personalize it 1:1 to keep my attention.
We envision a world where every marketer becomes a virtual shopkeeper. Most marketers lack the infrastructure to strategize, create and personalize visitor experiences.
You aren't helping visitor traffic. You're AB Testing! We are on a mission to change that
- Page Optimization is looking backward to web analytics to build new page layouts and process flows
- Hopelessly locked in content management workflows to rollout site changes
- Visitor interest, conversion and growth ain't a CMS or Web Analytics or AB/Testing game. It's time to move on.
How do you currently optimize?
- Are your experimentation calendars choc-a-bloc full of A/B testing plans, every layout, every element on a page, tested against all traffic sources?
- From there you'd graduate to multivariate tests and you'd now have mutiple elements swapping in real time
- You'd promote "winners" that do not add the promised lift when promoted to all traffic
Yikes, what else can we do?
- Your visitors have buying journeys
- Journeys have hesitation (since you want them to sign up or buy stuff)
- Hesitation is an opportunity to change the experience and get them to the next micro conversion
- Get all the hesitations and drop-off's right and you've mastered your funnel
- Until traffic patterns shift (dramatically), it really is that simple - this is because predictive models can auto correct for simple shifts
Technology Helps (a lot)
We partner with you, commitment-free in our Growth Club and help you orchestrate campaigns for Acquisition, Conversion and Growth.
Looking to increase your conversion rates by delivering personalized experiences?