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Some ideas you’ll find in this book:
What does Predictive Personalization mean? For many businesses, AI may seem not only out of reach, but also overly complicated.
Beyond the data, companies must have the tools and expertise to analyze and act on it
Data data everywhere. You want a modern analytics and personalization stack. What are the challenges to consider?
Silo-ed data sources limit companies’ ability to properly leverage their visitor profile
Marketing data often resides within a disparate mix of cloud and on-premise systems
The Gateway to Smarter Marketing. Visitor journeys, Predictive segmentation & Predictive experiences. AI-enabled marketer is able to:
Leverage smart modeling to predict each individual consumer’s likelihood to perform any action
Specify a set of personalized experiences to engage each individual consumer
Automatically adapt the journey for each individual consumer along a predefined funnel
Deliver the best product, content, or offer — every time. When a consumer is likely to engage, and when a brand needs to do so
Behavorial Messaging for Consumer Services & Behavioral Merchandising for eCommerce
Predictive Personalization Use Cases using Artificial Intelligence - Home, Health & Beauty, Financial Services & Apparel