Over the last years, online based consumer services have become more and more popular: Ticket booking, paid webinars or print-on-demand services are c ...
Over the last years, online based consumer services have become more and more popular: Ticket booking, paid webinars or print-on-demand services are c ...
I notice that the way customers are making decisions has changed – for good. They are expecting a brand to establish a relationship before committing ...
As marketers, we have data at our fingertips. The industry has given us a broad set of data warehousing and analytics tools. In many cases, these tool ...
Introduction No doubt, there is some confusion around the topics average order value (AOV) and customer lifetime value (LTV/CLTV/CLV). In this post I ...
Conversion Rate - The Unknown Species You might have recognized there is lot of confusion around the conversion rate topic. In this post I would like ...
The SEO Big Three If you are running an online shop, you are likely already optimizing your website for search engines such as Google or Bing. In ...
Email Marketing: The Good, The Bad And The Ugly The way marketers use emails to engage with their customers has changed a lot over the years while th ...
Unlike many other optimization tools, on-site behavioural merchandising and messaging helps you to specifically and precisely address and achieve your ...
Kukun, a remodeling online service, partnered with Intempt to create a 9% lift in conversion rate. How did we get there? The Client: Kukun Renovatin ...
Despite the variety of business models, there are some challenges most eCommerce businesses face at some point: How to scale via up and cross sel ...
In this post, we talk about the problem of customer returns in the Electronics industry, using return rates as a proxy for customer satisfaction. We e ...
Data, data everywhere. Data Positively Affects Your Revenue Stream It’s no secret that harnessing large volumes of data quickly and accurately durin ...
Content marketing works. Rich and valuable content attracts and guides users through sales funnels without making them feel like you are pitching. ...