Over the last years, online based consumer services have become more and more popular: Ticket booking, paid webinars or print-on-demand services are c ...
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24 eCommerce experts weigh in on how personalization
I notice that the way customers are making decisions has changed – for good. They are expecting a brand to establish a relationship before committing ...
Web Analytics vs User Analytics: From Page Views to User Journeys
As marketers, we have data at our fingertips. The industry has given us a broad set of data warehousing and analytics tools. In many cases, these tool ...
Understand and Increase Your Average Order Value (AOV) and Customer Lifetime Value (LTV)
Introduction No doubt, there is some confusion around the topics average order value (AOV) and customer lifetime value (LTV/CLTV/CLV). In this post I ...
Understand and Improve Your Conversion Rates Via Google Analytics, Split Testing and User Personalization
Conversion Rate - The Unknown Species You might have recognized there is lot of confusion around the conversion rate topic. In this post I would like ...
Improve Your Search Results With Structured Data (on Shopify or Other eCommerce Platforms)
The SEO Big Three If you are running an online shop, you are likely already optimizing your website for search engines such as Google or Bing. In ...
Get Your Visitors Engaged With Drip Email Campaigns Using MailChimp
Email Marketing: The Good, The Bad And The Ugly The way marketers use emails to engage with their customers has changed a lot over the years while th ...
Personalization For Consumer Services: Calculate Your Return On Investment (ROI)
Unlike many other optimization tools, on-site behavioural merchandising and messaging helps you to specifically and precisely address and achieve your ...
How Behavioral Segmentation Increased Kukun’s Conversion Rate By 9%
Kukun, a remodeling online service, partnered with Intempt to create a 9% lift in conversion rate. How did we get there? The Client: Kukun Renovatin ...
3 User Personalization Ideas for eCommerce
Despite the variety of business models, there are some challenges most eCommerce businesses face at some point: How to scale via up and cross sel ...
Decreasing return rates for the smartwatch market
In this post, we talk about the problem of customer returns in the Electronics industry, using return rates as a proxy for customer satisfaction. We e ...
Predictive User Segmentation Converts Visitors Into Customers
Data, data everywhere. Data Positively Affects Your Revenue Stream It’s no secret that harnessing large volumes of data quickly and accurately durin ...
3 User Personalization Ideas for Content Marketers
Content marketing works. Rich and valuable content attracts and guides users through sales funnels without making them feel like you are pitching. ...